In Conversation with: Aleja Sanchez
We are in the peak of summer, temperatures are high and so is the mood of everyone. It’s festival season in The Netherlands, but even so clubs are full and music is on everywhere! While I am taking some time in order to establish a new routine in my new home, my mind is still very much preoccupied with music. It’s been a while since I last featured a powerful female artist, and today it is time to present you my next guest, Aleja Sanchez.
Aleja Sanchez is a Colombian DJ, producer and label owner from Bogota, who has been an undeniably strong presence in the Latin American techno scene since more than 10 years. Mental and deep but forceful sound combined with a natural interest for experimental and diverse soundscapes with raw lines, have laid the foundations for her to develop a highly unique musical voice worldwide. We sat down for a long chat to discuss her latest project, life, the Colombian scene, the story of her label Northallsen and more! Stick around to find out who Aleja is, and as always discover amazing new music!
The beginning
‘’I have been involved with music since I was 15 years old. It’s been a long way until I got the opportunity to play in Europe. When I was a teenager, I played the trumpet in a symphonic band, and I was trying to understand music. I guess it was also the time, when I was trying to learn how to make music, which for me is actually the main thing. Especially with the pandemic, I had a chance to rethink everything, and it was once again clear for me what I need and want. My goal is to communicate something with my sounds and my creations.’’ Leaving your own footprint on the world of music through expression. Beautiful goal. Aleja goes on ‘’I love playing too. I really enjoy records, and the energy that I experience with the crowd when I play, but this is just one part of the path. I think that the possibility to create something, and to offer that to the world is the main thing. Additionally, I am Columbian, and as you know my country has a difficult history. I think music is just like a sea in that case, it helps to change the mood and open the window to a different reality, as sometimes it’s just hard to go on with life when you witness what is happening.’’
It’s always truly inspiring for me to witness this kind of dedication towards creation. I know from experience that there is no better feeling than being able to really share a piece of yourself with the world, and let it be like a bridge that connects you with likeminded souls. Listening to Aleja share about her country, and how that affects her touches me, but also shows me what a strong character she is to be able to take that heaviness and frustration and put it into something as beautiful as her music. I guess music also has a therapeutic element that helps her find refuge from the difficulties of life, but at the same time empowers her. ‘’Yes, definitely. Also, as a person I am quite shy sometimes, and it can be difficult for me to communicate with people, but it is easier to communicate through music. By profession, I am a biologist and a former teacher. Whenever I play or produce, or curate the label, I always try to combine both of these worlds to translate or transmit something.’’
One can definitely hear the affinity towards organic, nature-driven sounds in Aleja’s music. It is not always easy to make a real connection between nature and music other than your own thoughts and a field recording or two. The way that Aleja approaches this aspect, by combining her knowledge about music and the world of biology is on another level. It’s always easier to try and make that link visually than with sound. Aleja smiles and goes on to share more ‘’I have to say that I’ve been also doing all the graphics and video for the label too.’’ Pleasantly surprised I jump up with excitement to tell her that in my eyes this is the definition of a ‘power woman’, while looking forward to hearing more. ‘’I try to make all the covers of releases myself, and I put so much love and effort. It’s a passion!’’ I can relate so much! Sometimes the process of working on it gives you even more satisfaction than the final product. It’s so special. I am really impressed that she has taken on this task as well, next to all of her other achievements within music. As we touch upon Northallsen Records more and more into our conversation it is high time that we talked about it in a little more detail.
Northallsen Records, the professional and courageous approach, and life changes
The debut release on Northallsen Records is by Aleja herself back in 2016. Ever since, she has managed to curate a catalogue that is filled with a lot of respected artists from around the world, together with some rising new talent that she met along her artistic journey. Currently there are 66 releases, that include VAs and limited editions next to EPs and LPs. If you can do the math, for the past 5 years Aleja has worked relentlessly to create such an impressive body of work, and establish the label as significant and respect imprint within the techno scene. I wanted to know everything about this part of her – how it all started, what it has been like to manage every aspect of this project by herself, and how did she manage to combine this responsibility with being an actively performing artist as well as biologist.
‘’I started the label in 2016, which was the point in my life where I felt I was ready to take more responsibility and start such a project by myself. At first, I had the idea to use the label as a platform to show my own work. I was getting tired of sending a lot of demos and not getting any response, or valuable feedback. At the time I had some friends from Mexico, who helped me with information at first when it came to distribution and the setup. Ever since the beginning I wanted to create a concept, not just a label. I decided to use my academic knowledge, and natural inspiration from biology and nature and combine it with my vision about music. Initially, all the artwork was rather dark, but it also reflected a certain time of my life.’’ As a creative, one can never truly escape their state of mind and body, or the reality they live in. This is often helpful for the creative process, as one can really pour a lot of feelings into their work. For me personally, darkness and pain have always been a great source of inspiration, and by looking at these early covers I can tell that there is an underlying feeling, but I find them absolutely stunning. I was wondering how did it go with curating at first?
‘‘Ever since the beginning I wanted to create a concept, not just a label. I decided to use my academic knowledge, and natural inspiration from biology and nature and combine it with my vision about music.’’
‘’Initially, when it came to releasing music, I started by asking my friends and people that I knew and admired. When the project started running, it was also time to take a risk and reach out to other artists that I always wanted to work with. Sometimes, this can be the hardest thing to do. My grandma always said ‘You always try to know for sure, but you can never know until you ask, so don’t be scared.’’ Wise words! I relate to that so much. When I decide to reach out to artists to invite them to my platform, it’s always this strong excitement mixed with nervousness. At the end of the day, Aleja’s grandma is truly right – if you don’t ask you will never know, and most of the times it is always worse in our minds than in reality. Aleja goes on to add ‘’Exactly! Many times I was surprised positively, because people really want to be part of the project. It was all just also my own process of learning. I didn’t have anybody that told me how things worked, I had to figure it out on my own. I tried everything in my own way, but always tried to show that it is a professional project. When it came to communication, and how I was reaching out to people. I wanted for people to see me as someone who is serious about this, and in my opinion, this was very important in order to get interest from some artists. At that time, I was also travelling a lot, meeting a lot of people, so things developed very naturally. Right before covid, I met with Mike Parker and Oscar Mulero, but they already knew about my label, so asking them to be part of it was not that hard in the end!’’ This is one of those situations, where one must truly feel like they did something right. The moment that the artists that you look up to are familiar with your work and have respect for it is priceless. I was wondering if Aleja felt some sort of recognition in this moment? ‘’Let’s say that I don’t think that this is recognition. I think that, when you are doing something for a long time, and you put in your heart and passion, at the end the universe gives you something back!’’ I must agree with her. Aleja cotinues to share her story: ‘’During the pandemic, I made a pause with the label due to huge changes in my life. I moved to Europe, and I had to settle here in Barcelona. Now it is time to restart Northallsen, and maybe play a bit more.’’
‘‘I think that, when you are doing something for a long time, and you put in your heart and passion, at the end the universe gives you something back!’’
It is sometimes funny how we meet people and relate so much to their life experiences. As someone who recently went through such a relocation change, I can absolutely understand the limitation in head space and creativity when it comes to music. It takes a lot of energy to get used to a new environment, and create new routines before one is fully comfortable to start creating again, but once they do it is so rewarding. I respect Aleja’s decision to take a break instead of push things, because that speaks to her putting quality above all. ‘’I think now I am also clearer with what I want and what my goal is. The label is my baby, and I want to keep going with it! There are some artists, that I really would like to work with, but there are also so many rising talents that I would like to invite as well.’’
When a label owner shares with me their affinity towards up and coming talent, I always want to put the spotlight on them. It is my goal to include them in the conversation, and make sure that they are visible. Aleja goes on to share ‘’I really like Tekra, from the UK. He has appeared on the label before, but for me he is really talented. It is this kind of artists that I think are doing things with a lot more feeling.’’ I can totally understand! It’s so great to work with people that you can relate to! Sometimes it’s not just about the sound or music, it’s also about whether you can build some sort of a personal connection, or if there is something that goes beyond. Their approach, how they see life, the world, essentially this is always reflected in the music and sound in the end. I am so happy to hear that Aleja is a person that really puts value in that.
The advantages of being a performing artist when starting a label, the core concept, and a deeper look into Colombia through the eyes of Aleja Sanchez
‘’There is something nowadays which certainly bothers me, and it is the digital world and the importance of staying relevant there. The quality of what you do is not the main thing. It’s fine, and I respect people who decide to go that way, but it is not my goal. So, with that in mind I wanted to organize my life, and make my own plans. Perhaps it could have had something to do with the fact that I entered my thirties, and this is also a big change. It’s a combination of many things.’’ Hearing that last bit I instantly laughed, as I am currently going through the same as my thirties are approaching in just a few short months! But my conclusion here is that Northallsen is back on track and so is Aleja and we are in for a lot of incredible music.
I often ask label owners that I speak to whether or not being a performing artist next to it, or prior to having a label truly helps to establish that kind of project quicker and more successfully? In the case of Aleja, she did an incredible job for such a short period of time. ‘’At first, I was indeed travelling a lot and meeting a lot of people, but there were quite some people that also came to me and asked to be part of this. When you start something and you have a lot of passion, you get excited about everything. With time as you get more mature, you know better what you would like to build and how to do it. I think because of my concept a lot of people were interested to be part of it.’’
‘‘When you start something and you have a lot of passion, you get excited about everything. With time as you get more mature, you know better what you would like to build and how to do it.’’
Speaking of concept, I wanted to get the full picture. From what I gather, to Aleja it is that intersection between nature and music that is truly the centre of everything she does. I was wondering how would she describe it herself? ‘’Actually, I tried some years ago to build some sort of definition and it was the idea to bring the sounds of the natural world into electronic music and to show something different. I also want to send a message about nature, about indigenous groups and maybe also about something from my own country. I think this is the core.’’ Very beautiful concept. I can understand why it is hard to put it into words, especially given that nature is such a big part of it. How we experience and feel about nature is something so individual and subjective!
‘‘Colombia has been on a crazy and long path, and now it is in a state of evolution.’’
I didn’t have the chance to talk to many artists that came from Latin America, but to me on a personal level the entire continent is of great interest! The food, the culture, the people, the vibe! I can only begin to imagine how all of that is, and hopefully soon it won’t be just a dream, but I will manage to make a trip all the way there and experience it. Moreover, it warms my heart to see the great development of electronic music in many Latin countries in recent years. Especially in terms of hypnotic techno, it is often that we see favourite artists touring there, and being welcomed by big crowds with high energy. I am curious whether it is more of a festival culture or one can also find club culture in the context that we understand here in Europe? Is there a community-based music culture in the sense of many smaller collectives that support each other, grow talent and try to push new ideas? What is Aleja’s experience with all that?
‘’I think that Colombia has been on a crazy and long path, and now it is in a state of evolution. I started going out 15 years ago, and it was just a few people making small parties in Bogotá. In the 90s it was weird music, and I think techno was not really anything back then. There were only a few people travelling and bringing back vinyl to Bogotá. With the years, it started growing and I’d say that it is a real community nowadays. Now there are more and more people trying to build something with a lot of love and passion for music. I can say that in Pereira (a small city in Colombia), there is a small club that now everyone wants to go to, even though the capacity fits only a 100 people. The energy there is so amazing, and I think it starts to make noise – What is this thing in Colombia? Why do people want to go there? It’s about that, how people put their heart into the music. Now after many years working, promoters are growing, and they are trying to create more professional events and festivals. In our country you have 2 kinds of promoters – the ones from 15 years ago that are trying to build something steady with less resources but a real idea, and then there are the others with a lot of resources but less ideas and for them the situation is different. To them this is a business above all. They are trying to take the heart from the other community. I think in Colombia people must be really careful, especially the promoters that want to keep the nice community and culture. They have to take care, because now there are these big businessmen that try to take advantage of all this. In Colombia music has been something like a shelter for people to escape issues. With Freedom Festival for example, which I consider to be really special, you really feel that in that weekend everyone is able to be nice with others, to take care of others, to dance together but always keep the sense of community.’’ Forget the differences, and focus on what unites you!
‘’In Medellín or Bogotá, you have a lot of spaces, where electronic music has been stigmatized with drugs and with these festivals. At Freedom for example, the idea is to avoid creating bad news. People are truly trying to take care of one another, and show that we are not bad people and aren’t doing something bad. Nowadays, there are some groups that are trying to build new ideas, and politics about drugs and how to handle these kinds of things.’’
Wauw! What a deep and honest answer. I am truly enjoying our conversation on so many levels. I hadn’t actually thought about things this way! I knew that drugs are one of the main reasons that this country suffered over the years in Political sense, but I never really thought how this aspect directly affects electronic music and the community. Whether we want it or not, our culture is connected to drugs and that will not change regardless of the geography. I was wondering if the issues with drugs in Colombian politics, have potentially been a reason to not popularize electronic music earlier, in a way that our community has been condemned because of it? Understandably, there are differences from generation to generation, and currently we are living in times where topics like that have been talked about the most openly ever. Nowadays, there is awareness and people are trying to bring up their children with an open conversation, which ultimately makes things slightly better at least within our scene. But then again, when we are talking about politics, the regular people don’t matter in the grand scheme of things.
‘’Colombia is a very conservative and religious country. Some promoters nowadays are working with groups to create more educational materials about drugs and it's working! In Bogota, for example there is a group that is doing drug-testing in the big festivals and in some clubs and they are trying to get people to be more responsible about what they are consuming. I think that this is something really necessary and useful, because the entire dialogue around the topic changed. It is no longer that you are a social problem, it’s more like this is real and people are doing this but they will do it with more responsibility. In Columbia we need more things like this.’’
Eventually, the big promoters that are careless, will always be there. Look how it is in Europe, it started in Berlin and it spread and then later on people saw an opportunity and created a business. In a way it is all like a natural selection – the people that go to these festivals, are not the same that will buy the records of your label. In the end it’s only a good thing, so that everyone finds their place and where they feel most comfortable. ‘’I think you are right, it is like a natural process. The thing is that when you have seen this, have experiences and maybe go to other places you learn and evolve. I think for Colombian promoters would be great to get some more reach to learn about other experiences, because actually we are a young scene. Of course, there are a lot of interesting things, but it’s also a unique experience that cannot be compared to Europe. I think it is nice to have a connection between scenes and bring experience and learn from each other.’’ Perhaps, by booking more international artists, local promoters can gain that knowledge and simply have a conversation with people, beyond just their performance. That’s already a good first touch point.
How to stay connected with your native scene while living abroad, and what It’s like to be a woman in a male-dominated industry
I was curious if Aleja would continue to invest in the development of this scene now that she isn’t living there anymore? ‘’Two weeks ago, I went to Madrid to play and the promoters were a group of Colombian guys, that have been living in Madrid for quite some years, trying to build something there. I thought that this was really cool, and it felt nice to connect. I lived in this country my entire life, and for me it was hard to open a space for myself there with a lot of promoters. It is a bit crazy that I started working with a lot of them after I came to Europe. It is also something natural though, that sometimes in your own country is difficult, and then you go away and they see you. While I was living there, I tried to make my contribution to the scene, and now that I am away, I would like to maybe support Colombian people that are around here. It is so nice, and it feels nostalgic. As long as people are working with enthusiasm and love, it is easy for me to do that. I guess this is one way in which I will keep supporting my native scene. Speaking of the label, I always try to incorporate something in the concepts of each release related to indigenous groups, or Colombia or literature. I try to show people what Colombia is, and that it is so much more than just this one Netflix series.’’
What a gorgeous way to achieve that! I am so impressed with Aleja’s warm approach towards her homeland. I know what it’s like to come from a rather troubled country with rich history that is so much beyond what people see on their screens nowadays, and I agree that some things should be honoured and kept alive through our work as creatives. In terms of supporting fellow country men or women, I can comprehend the connection that occurs when you meet people like that abroad too. It is often that you are facing the same problems, and having the same survival struggles, and especially due to the mutual cultural background, you instantly establish a different kind of bond. ‘’It is a nice connection, and this particular example was a nice experience, because indeed I noticed some things that I have experienced too, and it was nice to share!’’ confirms the young artist.
‘‘While I was living there, I tried to make my contribution to the scene, and now that I am away, I would like to maybe support Colombian people that are around here. It is so nice, and it feels nostalgic. As long as people are working with enthusiasm and love, it is easy for me to do that. I guess this is one way in which I will keep supporting my native scene.’’
After this extremely interesting deep dive into the cultural background of Aleja, I wanted to start a topic that is very important nowadays. I want to have this conversation with every female artist that I work with, because to me, this is one way that we can contribute towards a better future for all, and in general thrive towards a more inclusive industry. It’s not just about saying that we care, but also about openly talking about it. Following this line of thought, I wanted to know what has Aleja’s experience been in the industry as a woman so far, and what kind of behaviour she has encountered along the way?
‘’Since I started travelling, in some places I had the possibility to be there because of other women. For example, the first time that I played in Berlin at Tresor, was because of Electric Indigo. I think in some places, it was the kind of female solidarity that helped me a lot. To be honest, during the years that I have been playing, I have never had a bad experience, or a feeling that I have been discriminated or treated bad from other colleagues. In a personal way, I was always concerned with the type of images that I made for my press material for example. I have always wanted to be recognized for my work, and not for the way I look. This is really important to me. There are female artists that sometimes use their looks as a tool to get further with work, and I respect that choice, but for myself I did not want that. Overall, in my experiences as a DJ with male colleagues have always been respectful. The main support that I got throughout all these years has been from men, and I am grateful for that!’’
I am so happy to hear that! Aleja is such a wonderful person, so kind, sweet, passionate and considerate. Her work is immense, and this should always take centre place in anyone’s mind. Unfortunately, as she has observed, there many people that use gender or their orientation as a promo tool, a label that is supposed to grant them the quota in a certain line up. It is sad that there is a need for a quota to begin with, because this truly shows the inequality that we are living in, but it is even more sad that there are people ready to promote themselves based on that rather than merit, skill and love for music. I don’t know what is the solution to that, I truly don’t. I am hoping that by keeping this conversation alive, we will slowly get to a point where we will be able to overcome these issues and elevate our culture to the next level. It’s about being inclusive in every sense of the word, not just by fulfilling quotas and posting about it online.
‘‘When women are working together, nice things happen and we need more of that!’’
‘’To me this topic is really complicated. No extreme is ever correct. We are sometimes missing the fact that there are so many men that are trying to build female talent and put women at the forefront. Unfortunately, people judge everyone based on few cases. We need more connections between women too. Sometimes it can be a real competition instead of a collaboration. When women are working together, nice things happen and we need more of that.’’ Full of excitement and with a huge smile on my face I agree with Aleja’s words. An idea pops in my mind and I instantly share with her that perhaps, it is something she could do with her label as well. Find more female artists that she respects and wants to work with, and create something beautiful together, or if naturally she comes across someone, to really take the step. ‘’I actually did it in the beginning of the label. I wanted to do a women-only compilation, and I thought that it could be something to restart, because there are incredible female artists out there. For example, there is this Japanese artist Lemna (Maiko Okimoto) that is a musician as well. She played at Berlin Atonal, and her sound is so good. It’s a kind of project that I would be interested in!’’
‘’The Raices’’ VA, a new outlook on music production, inspirations and a look at achievements
Having mentioned Northallsen again, I wanted to discuss the latest release that is a VA featuring Oscar Mulero, Reggy van Oers, Deepbass and Aleja herself. It’s undoubtedly a masterful release with a variety of moods, but all within the wide spectrum of her imprint’s hypnotic output.
‘’My track on this compilation is one of the first from my new production journey post pandemic. During covid, I wasn’t always happy with everything I produced. I had a background in music theory, but when it came to production, I was trying to do something with the software and I always had the feeling that maybe I have a skill to create, but the sound isn’t fully there. During the pandemic I went really deep in production. My whole career I was working with Fruity Loops, and only recently I started with Ableton. Fruity loops is a nice software that had a big development and nowadays it’s close to Logic. Eventually, I had the idea that if I switched to Ableton I would improve my sound. I started learning and understanding about sound processing. Now with this track from the VA, it is one of the first of my upcoming album too.’’ My eyes widen as I am thrilled to hear the news of an album!
‘‘To reactivate the label, I wanted to start with this concept. I wanted to show to myself also that I can improve in my work, and this track is the result of my studying and taking time to understand music production. I feel so much happier about the result.’’
‘’To reactivate the label, I wanted to start with this concept. I wanted to show to myself also that I can improve in my work, and this track is the result of my studying and taking time to understand music production. I feel so much happier about the result. I always had ideas in my mind, but to translate that into sound has always been hard. On the other hand, speaking of the creative idea behind this track and the upcoming album, I am trying to put my foot on the ground about my definition as an artist, and the definition of my sonorous narrative. Many people in electronic music might be trying to simulate other sound that is there and functional, but this is not what I want. I want to create my own thing, and now that I have more technical knowledge I can do it. I hope that it will be by the end of the year and I am working on it.’’ I really hope that this is out on vinyl too so I can add it to my collection. ‘’Initially, I was thinking of releasing it on my label, but I am now also open to the idea of releasing it elsewhere. Speaking of vinyl, it is not that easy to do that, and with Northallsen I am currently aiming at the digital market.’’ Understandable, and I hope that soon she will be able to include the vinyl format on her roster again.
Earlier in our talk, Aleja mentioned that part of the reason for creating the imprint was the idea of creating a platform for showcasing her own work and fully expressing herself. I wanted to know looking back, if she felt like she managed to achieve that and if she is happy with what she released on there?
‘’ Yes! The goal is achieved and I am happy. I have always been the hardest critic on myself. I am definitely in a good place, and I am happy that a lot of people know my music because of that. Some people found out about me because they knew my label! The goal has been completely achieved.’’ How nice to hear! Congratulations to a powerful woman, I really hope that this success continues! To go back to the VA a little, I was wondering what was the reason behind the curation of the rest of the artists in addition to her personal reasons for restarting the imprint in this way. ‘’When I got the feeling to restart the label again, I thought about creating something with people that I really admire and that I know are on the same frequency. Deepbass is an artist that I have been following for so many years. He is also this kind of person, that is a little under the radar but such an incredible artist, and Reggy too. We all have the same ideas about the scene, and the music and how things are nowadays. We all also share the desire to always have a concept behind our work. This is the reason behind the name of the EP. We wanted to have something with roots. Oscar is a really good friend, and he has been a big support for me. He is the person that I met in a really natural way and is somebody that apart of being a great artist, is also a great person. Always trying to give me advice and make me grow, and that is why he is part of the project and I am really happy that he is supporting Northallsen. ‘’
The future for Aleja Sanchez and Northallsen Records
In the beginning Aleja mentioned that producing means more than playing, and is the main thing for her. How does the future look like? Is she interested in travelling around Europe and playing, or she’d rather leave things develop naturally. ‘’Lately, I am actually exactly in this mood – letting things develop naturally without pushing it. I will be happy to play for organizations or clubs that share my values when it comes to music, but indeed my mind is mostly focused on producing.”
Aleja’s life journey has been challenging and intense recently, and with respect and admiration I express my confidence and wish her the best of luck for the upcoming time in the studio! I am looking forward to seeing her name on many line ups around Europe. The hypnotic sound here is quite appreciated and gaining popularity fast, so I am hopeful that soon there will be a lot of opportunities coming from genuine people and organizations.
As we are approaching the end of our nice conversation, I wanted to know what are the plans until the end of the year with Northallsen? ‘’With the label, the VA is the start of the mission. What I told you about being a DJ, I had that also with the label a little – that rush to release, because it was also an income for me. Now, I am more in the mood of taking care of what I want to do, and how I want to do it. I am also enjoying thinking about the kind of artists that I would like to invite. With Dino Sabatini for example, we had this strange and nice experience because I was in Colombia, and he was in Rome and he was working with Ableton and me on Fruity Loops, so in the end it was just crazy how we made this collaborative EP. He is a big inspiration for me, and one of the artists that I follow with all my heart and of course I want to have him back on the label, so perhaps that’s one of the upcoming projects too. There is nothing planned yet, but it is a wish of mine. I have my album of course, and maybe a solo EP from Reggy van Oers. I am just starting again so I don’t have that many plans.’’ Even though, Aleja wants to take things easy and go with the flow, it seems like her agenda is quite filled with so much excitement already.
With that on a sweet and positive note, we ended our conversation. I must admit, that this was a lovely experience for me. I often have open and deep conversations with my guests, but the way Aleja opened up really amazed me, and the fact that we haven been going through similar life challenges lately also gave me confidence to take a breath and just keep doing what I love the most and eventually things will always find their way to fall into place. Thank you for this wonderful conversation and your trust! If any of you dear readers, are in Rotterdam on the 3rd of September, do not miss to catch her at her upcoming gig at the next Resident Invites night curated by Embodiment resident RON L at Perron. You can buy your tickets here!